Push the ever-expanding value prop for Media Center through 3rd party add-on services & apps for Media Center (ESPN, Movielink, Napster, etc.).Good selling point: free TV listing service.Try and pitch usage scenarios not features (day in the life if you had this in your home).Focus on the entertainment aspects of MCE that most interest the customer – photos, videos, music, TV, etc – there’s bound to be something that speaks to them.
Always start on the regular Windows desktop – show this is a computer that can also do entertainment > important for the value proposition & competitive differentiation (can other PVR devices also surf the web and do email?).Follow the MCE 2005 demo script (provided) as your guide.After an intro to the product, let the customer use the remote.Pay attention to the details (equipment, necessary hookups/connections).Introduces a new computer usage scenario for most consumers – they must ‘see to believe’ (‘Can a computer do that?’).Product demos are crucial part of the marketing/selling of MCE 2005.How to Demo Windows XP MCE 2005 Overview & Content Tips Desktop + Media Center experiences on hi-res display.Media Center experiences on TV display Secondary PC connected to hi-res display (Plasma, HDTV, …).PC connected to PC Monitor (VGA, LCD) Media Center experiences on PC monitor Remote Control + Mouse/keyboard Media Center PC configurations Primary PC connected to PC Monitor and TV TV (Optional) Broadcast TV Media Center PC IR Remote Sensor Remote Control.Media Center messaging Audience: Positioning: Messaging: Tenets: Supports: Windows XP Media Center Edition 2005for System Builders John Straumann Technology Specialist Microsoft Canada the home PC so the digital entertainment you want… TV & PVR Music & Radio Pictures & Video DVDs Movies & Content
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