They know they are looking at products for purchase while on Pinterest that context no longer exists.
But even more than that, the context is there. They are already thinking about buying or are at least interested in it. When people are looking through Etsy they are approaching your images in a different mentality. Images for your Pinterest are different than for your Etsy Remember, in order for people to be able to click through you need to add your shop’s, or more specifically your product’s, URL to your pin. You need to have the right target specific keywords to have people land on your pins and then you need to have the right enticing description and photo combination to have people click through (more on this later). This is why your graphic and description need to be bang on that people think they need that product ASAP. I mean, okay, repins are great because they get your product out to a farther reach! But what you really want is people clicking through from your Pin to your shop- so what you really want is people impulse buying and that doesn’t happen with repins. They just tell you that these many people liked your photo enough to slap it on some board and to look at maybe once or twice in the future when they’re bored. But for a business owner repins aren’t helpful. Repins are all the rave when it comes to a lay person’s understanding of if a certain pin does well over another. So if used effectively, Pinterest can be the most important tool for an Etsy seller and here is how to make Pinterest work for you: It has the ability to optimize your product’s reach outside of the people that follow you and it can drive traffic and sales.
Why? It’s essentially a search engine where your target audience hangs out and scavenges the internet for products just like yours. The best tool for Etsy sellers is Pinterest.
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